The Rise Of Guerrilla Marketing And Effect On Small Business

The Rise of Guerrilla Marketing and the Effect on Small Business Anthony Campbell Alabama State University Abstract Distinguished by an aggressive and non-traditional approach to promotion, guerrilla marketing shares the same goals as traditional advertising – product or brand awareness growth – but does so in uniquely personal ways. Small businesses in particular stand to benefit from the opportunity to communicate with consumers using a diverse set of methods and practices while working within a more restricted budget. While often hard to directly quantify, guerrilla marketing has a myriad of benefits compared to more traditional vehicles, particularly as it evolves to encompass online and social trends. The associated†¦show more content†¦Jay Conrad Levinson (2007) was the first to directly apply these concepts to the business world with a method of promotion he publicized in 1984 as guerrilla marketing. Strategists Ries and Trout (1986) quickly followed with their push to embrace analogies between the marketing and military world, and subsequently the marketing warfa re strategies movement was born. Bach (2007) described the guerrilla marketing warfare strategy as potentially a major advantage small companies have over their larger marketplace competition, with the ability to rapidly disseminate low-cost attacks by honing in on particular market niches and reaching them in previously unheard of ways. He went on to describe unorthodox communication methods that relied on speed and flexibility not afforded to more established, traditional forms of advertising (Bach, 2007). Prevot (2009) explained that the reliance on new approaches, such as the element of surprise within consumer’s lives, can be a more successful way of connecting with potential patrons and making an indelible impression. As companies, particularly small entities, look for ways to position themselves against the constant tide of print, television and radio ads, the unique and low cost tactics of guerrilla marketing stand as a way to differentiate themselves and expand their market share in the mind of en gaged consumers. Benefits to Small Business The

Using the Sports Industry as a Medium Free Essays

I am using the sports industry as a medium to illustrate how the scales of inequality are weighted in favour of males. In particular, we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago. The sports industry is extremely diverse and is currently experiencing rapid growth and development. We will write a custom essay sample on Using the Sports Industry as a Medium or any similar topic only for you Order Now The industry†s profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities. Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male institutions. However, one of the most important phrases of the ’90†³s† has been ‘gender inequality†. This involves offering equal opportunities to both men and women to participate in sport. The table below illustrates just how little coverage women†s sport receives in the media: The Times Daily Express Guardian Daily Telegraph Given the changing face of the international workforce, sports managers must now make ethical decisions regarding hiring in order to make the management of sport both more appealing and available to women. Although recent changes within sports leagues, such as professional women†s football has opened the doors to women – it is found that they rarely attain positions of power and wealth. It could still be argued that women have not been accepted into the industry, as the roles offered within it tend to be opposed to the typical ‘ideology of women†. Soccer is the most popular sport in the world with over 117 million players across 175 countries. There are now over 8 million women playing the game worldwide. It is no longer just a sport for men. Speed, agility and tenacity are among the most important factors for success in soccer. All of these are qualities that women have in abundance. And not only are women becoming more prominent as soccer players, they are also breaking the closed ranks of refereeing. In September, huge progress was made in the field of female refereeing when, for the first time in the world, control of a senior mens’ match was placed entirely in the hands of women. Wendy Toms refereed a Nationwide Conference match with the assistance of Janie Framptom and Amy Raynor running the lines. Brendan Phillips, the manager of one of the teams involved commented after the match on how impressed he was with the quality of the officials. And it is perhaps worth pointing out at this point how rare it is for referees to be praised, especially by football managers! Other successful women in soccer include: Karen Brady – Birmingham City Managing Director Gaby Yorath – Football presenter and player On top of these advances made in soccer, a major step was recently taken in female boxing when, in America, a female fought against a male and won the fight. However, cynics might suggest that the fight was more of a publicity stunt than a fair contest. A newspaper report on this landmark contest can be found in Appendix I. Also in female boxing, Laila the 21-year-old daughter of the legendary Muhammad Ali recently entered the history books when she took part in a professional boxing bout. Again, a newspaper article on this event can be found in Appendix I. Stereotyping identifies a gender role at a very early age and can be traced back to the family – in particular, mother child relations. Bandura illustrates that young children acquire sex role behaviours through imitation, identification and observation of parents, teachers, media, personality and peers. Sex differences are reinforced through the pattern of childhood games for example, if a girl was given ‘Action Men† to play with, although they may play with them for some time, they will have a natural tendency to favour toys that will encourage their traditional female roles. The continued existence of toys such as ‘A La Carte Kitchen†, ‘Barbie and Ken† and ‘Cindy† simply reinforce the stereotype typically associated with women in the past is still present in a huge way. It has been suggested that society in general, and schools in particular, have led girls to lower their aspirations for no good reason. In primary school it is often found that the Physical Education lessons involved either no provision whatsoever for ‘girl orientated† sports (for instance Netball), or the girls were encouraged (or forced) to get involved in ‘male orientated† sports such as football or rounders. There was little provision for girls who didn†t wish to participate in these sports, with the best alternative being a skipping rope. Women aren†t encouraged to compete as speed, power and excitement are all games associated predominately with males. They see themselves as being suited to work which is of a different nature and less prestigious than that of their male counterparts. Part of the reason for the concentration on ‘male orientated† sports in schools, particularly primary schools, could be related to the fact that most sports teachers are male and so they have more interest in such sports and so are biased. In 1996 for example, the average number of women in athletic administrative structures was less than 1% per school . Ideals about suitable jobs for men and women have reflected prevailing notions of man and womanhood. Hence, familial ideology is one of the critical factors in exploring the deep seated and taken for granted nature of gender differentiation. In the past two decades there has been an uprise of women in positions that were previously dominated by men, and although women are now engaged in virtually every occupational category, few of them manage to reach the top. So, there is obviously a need to promote women in society and to encourage female leaders and emphasise the qualities that they can bring to the workforce and workplace. They need to be encouraged to aim for the top. However, the problem is that â€Å"whilst women are increasingly gaining entry to jobs demanding high levels of expertise, they are only rarely translating these into jobs with high levels of authority and organisational power† . High occupational achievement accompanied by a high salary has traditionally been reflected by the masculine role. The International Review of Employment conducted a study that revealed a huge discrepancy in the number of female directors in the UK. The UK has trailed behind the USA both in the number of female directors and in adapting corporate cultures to the presence of women executives at the top level. There are 140 female executive directors and 138 non-executives working in a total of 2349 listed British companies. Of these, just 22 women made it to the top positions of Chief Executive or Managing Director. And it is also interesting to note that women managers â€Å"earn on average only 65% of their male counterparts† earnings†. Refer to Appendix II for an interview conducted with a female Section Manager at Tesco Plc. The interview highlights some problems and issues that women managers face in today†s workplace. How to cite Using the Sports Industry as a Medium, Essay examples Using the Sports Industry as a Medium Free Essays I am using the sports industry as a medium to illustrate how the scales of inequality are weighted in favour of males. In particular, we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago. The sports industry is extremely diverse and is currently experiencing rapid growth and development. We will write a custom essay sample on Using the Sports Industry as a Medium or any similar topic only for you Order Now The industry†s profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities. Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male institutions. However, one of the most important phrases of the ’90†³s† has been ‘gender inequality†. This involves offering equal opportunities to both men and women to participate in sport. The table below illustrates just how little coverage women†s sport receives in the media: The Times Daily Express Guardian Daily Telegraph Given the changing face of the international workforce, sports managers must now make ethical decisions regarding hiring in order to make the management of sport both more appealing and available to women. Although recent changes within sports leagues, such as professional women†s football has opened the doors to women – it is found that they rarely attain positions of power and wealth. It could still be argued that women have not been accepted into the industry, as the roles offered within it tend to be opposed to the typical ‘ideology of women†. Soccer is the most popular sport in the world with over 117 million players across 175 countries. There are now over 8 million women playing the game worldwide. It is no longer just a sport for men. Speed, agility and tenacity are among the most important factors for success in soccer. All of these are qualities that women have in abundance. And not only are women becoming more prominent as soccer players, they are also breaking the closed ranks of refereeing. In September, huge progress was made in the field of female refereeing when, for the first time in the world, control of a senior mens’ match was placed entirely in the hands of women. Wendy Toms refereed a Nationwide Conference match with the assistance of Janie Framptom and Amy Raynor running the lines. Brendan Phillips, the manager of one of the teams involved commented after the match on how impressed he was with the quality of the officials. And it is perhaps worth pointing out at this point how rare it is for referees to be praised, especially by football managers! Other successful women in soccer include: Karen Brady – Birmingham City Managing Director Gaby Yorath – Football presenter and player On top of these advances made in soccer, a major step was recently taken in female boxing when, in America, a female fought against a male and won the fight. However, cynics might suggest that the fight was more of a publicity stunt than a fair contest. A newspaper report on this landmark contest can be found in Appendix I. Also in female boxing, Laila the 21-year-old daughter of the legendary Muhammad Ali recently entered the history books when she took part in a professional boxing bout. Again, a newspaper article on this event can be found in Appendix I. Stereotyping identifies a gender role at a very early age and can be traced back to the family – in particular, mother child relations. Bandura illustrates that young children acquire sex role behaviours through imitation, identification and observation of parents, teachers, media, personality and peers. Sex differences are reinforced through the pattern of childhood games for example, if a girl was given ‘Action Men† to play with, although they may play with them for some time, they will have a natural tendency to favour toys that will encourage their traditional female roles. The continued existence of toys such as ‘A La Carte Kitchen†, ‘Barbie and Ken† and ‘Cindy† simply reinforce the stereotype typically associated with women in the past is still present in a huge way. It has been suggested that society in general, and schools in particular, have led girls to lower their aspirations for no good reason. In primary school it is often found that the Physical Education lessons involved either no provision whatsoever for ‘girl orientated† sports (for instance Netball), or the girls were encouraged (or forced) to get involved in ‘male orientated† sports such as football or rounders. There was little provision for girls who didn†t wish to participate in these sports, with the best alternative being a skipping rope. Women aren†t encouraged to compete as speed, power and excitement are all games associated predominately with males. They see themselves as being suited to work which is of a different nature and less prestigious than that of their male counterparts. Part of the reason for the concentration on ‘male orientated† sports in schools, particularly primary schools, could be related to the fact that most sports teachers are male and so they have more interest in such sports and so are biased. In 1996 for example, the average number of women in athletic administrative structures was less than 1% per school . Ideals about suitable jobs for men and women have reflected prevailing notions of man and womanhood. Hence, familial ideology is one of the critical factors in exploring the deep seated and taken for granted nature of gender differentiation. In the past two decades there has been an uprise of women in positions that were previously dominated by men, and although women are now engaged in virtually every occupational category, few of them manage to reach the top. So, there is obviously a need to promote women in society and to encourage female leaders and emphasise the qualities that they can bring to the workforce and workplace. They need to be encouraged to aim for the top. However, the problem is that â€Å"whilst women are increasingly gaining entry to jobs demanding high levels of expertise, they are only rarely translating these into jobs with high levels of authority and organisational power† . High occupational achievement accompanied by a high salary has traditionally been reflected by the masculine role. The International Review of Employment conducted a study that revealed a huge discrepancy in the number of female directors in the UK. The UK has trailed behind the USA both in the number of female directors and in adapting corporate cultures to the presence of women executives at the top level. There are 140 female executive directors and 138 non-executives working in a total of 2349 listed British companies. Of these, just 22 women made it to the top positions of Chief Executive or Managing Director. And it is also interesting to note that women managers â€Å"earn on average only 65% of their male counterparts† earnings†. Refer to Appendix II for an interview conducted with a female Section Manager at Tesco Plc. The interview highlights some problems and issues that women managers face in today†s workplace. So why does this glass ceiling exist? One obvious answer lies in discrimination, which is both covert and overt in the persistence of male dominated or paternalistic corporate cultures. Together with this women have factors such as child bearing to adopt within their careers and macho workaholic cultures currently make it difficult for female executives to fit in time for their children and family. Another reason for the glass ceiling may be because women are constantly fighting against the many stereotypes that exist concerning every aspect of life and female roles within it. This list is by no means exhaustive but it illustrates some of the underlying issues. Instead of trying to break the ‘glass ceiling† perhaps women need to find their own personal windows through which they can climb. Because men and women are obviously different, it would be foolish to suggest that or to hope that men and women can be distributed in the labour force in exactly the same jobs, i.e. men are always going to be suited to some jobs better than women and vice versa. But, despite this, society can offer various solutions to the gender inequalities that exist. Advancing equal opportunities is never an easy task and history shows that simple solutions rarely work. The present generation has addressed sexual inequalities in a number of ways, for example, increased education and increased support for interest in the female labour market. Many believe that for major changes in gender roles to take place it would be wise to look at the potential intervention in education at a younger age. By doing this, many of the stereotypes that children grow up believing and adhering too could be banished before they become inbred within the individual. However, schooling is only one part of this education and society as a whole and in particular home life has to play a part in this ‘new† education. Although there are presently a number of changes in parenting and the workforce, as well as the sexual familial division of labour it is far from certain that such changes will, in the near future, be sufficient to alter present social roles or position in the hierarchy of gender so that young children will receive clear, delineated and understandable concepts of equalised gender roles. Almost 25 years after the foundation of the Equal Opportunities Commission (EOC) it would be nice to say as the millennium approaches that things have changed significantly changed for the better. However, reality would suggest that although changes have taken place the extent of these has neither been fast moving or dramatic. Julie Mellor, Chair of the EOC believes that ‘there is still a huge amount of work to be done – we get lulled into a feeling of more significant change than is actually reality†. There is no doubt that there are still many obstacles that face women when trying to further their careers. It is now the job of organisations and society to build upon the foundations laid over the past 25 years by the EOC and Government legislation, such as the Sex Discrimination Act 1975. The balance is being redressed and it must be understood that such changes can†t and won†t take place overnight. Maybe one of the most important points when looking at the future and the ways forward can be summed in this quote by Judi Marshall: â€Å"Equality should not be contingent on sameness but should recognize and welcome differences and accord them equal social worth.† How to cite Using the Sports Industry as a Medium, Papers

Behavioral Finance and Wealth Management

Question: Discuss about the Behavioral Finance and Wealth Management. Answer: Introduction The company in focus is Pacific America coal Ltd which is a listed mining company in the ASX that is focused on developing coal assets in North America. The companys main focus is increasing value of its shares to its shareholders (Berk and DeMarzo, 2007). A Chief Finance Officer of an organization is mainly a part of the managerial team of the same, and therefore as such is in charge of the maximization of shareholder funds invested. In nations with established stock exchanges , is the price of the share which determines the performance of management to investors of the organization (BRADSTREET, 2009). Role of the CFO Firstly , the CFO optimizes the returns of the organization . In spite of this , this should not always mean an optimum return to investors . The value placed on shareholders funds over time may lead them to choose one or even the other alternate . We cant disregard the risk component associated with the expectation of future return in fact the more the risk is the prerequisite for shareholder gain . The greater amount of profits can be accomplished even by authorizing more stock shares to accounting profits increase with diminishing liabilities , however this may imply that earnings per share is decreased (Curtis, 2012) . Similarly , you will find utilities which do not need automatic conversions in dividends , or even which are distributed to owners .The CFO is responsible for raising funds for the company to operate at the lowest possible and the best conditions of repayment cost and this has always been the traditional activity of a Chief finance officer. Without sufficient fundi ng the company does not operate optimally (Drucker and Maciariello, 2008).The only way to know which is the level of debt and funds that should be available at all times, is through a budget appropriate cash, prepared by the CFO based on the information of the productive and service areas usually at the end of last year and with periodic reviews adjustment, depending on the circumstances. Funds for the organization are not limitless , so they were , you can get an optimum above that is very expensive to possess surpluses (Hillier, 2010). Money is an asset that generates extra value so the standard must always' employ it to generate more than it costs , with the exception of one least amount cash permanently should be maintained basically idle to avoid instances illiquidity. The role of the CFO would be to keep a proper equilibrium between liquidity and profitability . An illiquid organization , without enough funds , will not function effectively , and a organization with excessive liquidity is extremely costly . This is a problem that should be dealt with by a CFO . Fortunately , to attain liquidity you will find ways to retain cash on hand or even banking institutions , like the banks which enables one to have quick access , maintain quotas overdraft , possess readily liquidated assets , etc . The most difficult tasks of a CFO is having the ability to manage the surplus cash (Jordan and Michel, 2001). Distribution of money among the several areas of the organization as well as priorities areas is yet another role of the CFO .In budgeting, preferences ought to be as per the needs of the organization which first allocates funds to the areas which are key .If there is a number of production lines , they need to establish their profit and loss , or even better , their cash flow , providing close focus on the gross profit margins are presented from month to month . It can be equally important to occasionally index stock turnover and also portfolio which helps detect fast irregular situations in the business (Nelken, 2006). Another extremely important role of a CFO would be to make sure that the financial statements are timely and dependable , working also in its analysis . Likewise , the state demands periodic submission of various formats with operating and income tax information , the regular submission which ought to be monitored . Quality of accounting info relies on their timeliness as well as correct posting . The other role is to create management policies of the company with regards to finances . The CFO works mainly on current assets , explaining the management of cash and banks , accounts receivable and inventory (Nikbakht and Groppelli, n.d.) . The other function is to set debt structure for which the company can optimally operate in. How responsibility of CFO can impact objective of the company The CFO has to be well aware that financial decisions must consider non-financial aspects for example Market conditions , legal , labor , strategy e.t.c the following are objectives of a company Maximize profits Every companies must endeavor to raise their profitability , if they want to remain in business . Whether or not through the growth of new markets , seeking out for new products and solutions to offer to people , increase revenue margins as well as minimizing unnecessary expenses , organizations must find ways to improve profitability , both now and in the long term . The CFO should come up with ways to increase earnings by making sure the company makes the right investments and does business at very low cost (Pompian, 2012) . Increased market share One of the important corporate objectives is to increase your market share. For example the Pacific america coal Ltd should increase market share and the CFO is responsible by ensuring that he comes up with ways of increasing this market share either by formulating a blue print to increase the market share. Develop current product lines Providing the similar goods for a long time creates stagnation in the market . Whilst expanding wild is not advisable , try out new services and products to find out what the industry can support is an excellent strategy for growth as well as company objective . This not just promotes the product line , but additionally increases the market potential ( Ross , Westerfield and Jaffe , 2005 ) . The CFO together with product development manager should ensure that the company has new products to offer in the market . Increase employee retention rates Many corporate objectives target growth and profitability . However , its also wise to focus on the time of setting up the infrastructure of company objectives . If present rates of staff retention is little , it means that output is suffering and , as such , the organization goals can never be met . Increasing staff retention rates cuts down the amount and time invested in training new staff who , in return , helps profitability . An illustration of this this is a corporate target for an organization with a retention rate of 60 % currently to work to retain 80 % of its existing workforce until next year . If adjustments are necessary to satisfy this objective , as higher pay or even better benefits , these items must be included in the objective . The CFO ensures that the company provides good remuneration terms to its employees to keep them ( Ross , Westerfield and Jaffe , 2005 ) . Another objective of the company is to minimize cost, the CFO is responsible for creating operations that reduce wastes and increase efficiency in the company thus he is very important for Pacific American Coal Ltd and ensures that the company incurs very minimal costs. If the company want to make a profit this year to be taken into account actions such as deferring maintenance, keep the lower limits inventories and take measures to reduce costs One of the main activities of the Chief finance officer is financial planning, in which are concentrated the three main tasks of the Chief finance officer which are; Investment decisions are all companies with limited resources and these should be allocated in different activities or projects competing. You must decide where to invest and when to invest, always looking for that these investments are designed to meet the objective function Funding decisions are when the company must make investments that contribute to the generation of value, including Chief finance officers must worry about where to get the funds or resources for such investments. Overall the company has two form to obtain resources through shareholders or creditors (Ross, Westerfield and Jordan, 2007) . Dividend decisions is when the company must decide how much profit is generated must be reinvested in the same and that both must be returned to shareholders. These decisions must be made with special care because if the company returns to shareholders a high percentage of income, growth potential will be lower and the company could be worth less in the long run. This effect will be even greater in companies that miss investment opportunities. For Pacific America coal ltd , the CFO, should know the trend of the exchange rate and should study new situations, such as the case of a change in the pattern of development of a country.The Chief finance officer, given his interaction with all areas and how this affects the global market. Each of them will take us to meet the objective of Chief finance officer function. Exemplifying the above found that if the administration does what is necessary for the company to survive, we might think that it is making a profit, thus it approaches meet the objective function; if the financial difficulties are avoided and that the company falls into bankruptcy might also be able to maximize the wealth of shareholders (Smart, Megginson and Gitman, 2004). Efficient market hypothesis Beatingthe marketby making use ofjust about anyinformation that the market currentlyknows is not possible according to this hypothesis. Theinformationrefers toany kind ofnewsthat maydetermine theequitiesprice is random walk which isimpossibletodiscoverin advance. The efficient markets hypothesis wasformulatedby Professor Eugene Fama .Efficient market hypothesisstates thatmonetarymarket segmentsareeffectivewith regards totheinfotheydeal with,this impliesassetcostscurrently have internalizedinformation of the market Onceeconomists of behavioralfinancialemerged, they pushed this theory. Based ontheconceptof efficient marketsequitiesusuallythey arebought and soldatreasonablevalue ,which makes itdifficultforforex investorsto buy undervaluedequitiesoroffersecuritiesatprices that are higher,thereforecould bedifficultto beat the industryby means ofa selectionapproachactionsliketechnical analysis , and thesolewayby whichthe investorwill be able to earngreaterreturnsis simply bypurchasing actionsbearingan increased levelof risk.Beyondincreasingutility ,effectivemarketsconceptrequires thatmarket participantshavelogicalexpectationsso whennewinfobecomes investors correctlyupdate their expectations (Bahbah, 2009). Role of a fund manager The role of a fund manager is Carrying fund accounting and discretionary management of investment portfolios, including the pension fund. Another role of a fund manager is to manage the fund where the owners should be able to get profits and also investors who put their capital in this structure seeking to optimize their investments involved (Strachman, 2012). Other functions include obligations of the fund Investment Consulting, rights and, as well as the risk policy, quantification of positions, and also informing the investor on a regular basis. The other role of a fund manager is Carrying fund accounting and discretionary management of investment portfolios, including the pension fund.The fund manager also carries out the investments of the assets of the fund and reports periodical changes in investment policy and the fees charged to participants. Other functions include Investment Consulting, quantification of positions, rights and obligations of the fund, as well as the risk po licy, and also informing the investor on a regular basis (Berk and DeMarzo, 2007). The fund manager also Provides Information about policies transfers between funds and Information about account adjustments result from financial transactions in securities .Other functions include Investment Consulting, quantification of positions, rights and obligations of the fund, as well as the risk policy, and also informing the investor on a regular basis. In conclusion the fund manager should not select portfolio with a pin since it needs since the pension manager should select the right mix of investments to get profits (Bahbah, 2009). References Bahbah, B. (2009). Wealth management in any market. Hoboken, N.J.: John Wiley Sons. Berk, J. and DeMarzo, P. (2007). Corporate finance. Boston: Pearson Addison Wesley. BRADSTREET, D. (2009). WEALTH MANAGEMENT. Tata McGraw-Hill. Curtis, G. (2012). The stewardship of wealth. Hoboken, New Jersey: John Wiley Sons. Drucker, P. and Maciariello, J. (2008). Management. New York, NY: Collins. Hillier, D. (2010). Corporate finance. London: McGraw-Hill Higher Education. Jordan, J. and Michel, F. (2001). The lean company. Dearborn, MI: Society of Manufacturing Engineers. Nelken, I. (2006). Hedge fund investment management. Amsterdam: Elsevier/Butterworth-Heinemann. Nikbakht, E. and Groppelli, A. (n.d.). Finance. Pompian, M. (2012). Behavioral finance and wealth management. Hoboken, N.J.: Wiley. Ross, S., Westerfield, R. and Jaffe, J. (2005). Corporate finance. Boston: McGraw-Hill/Irwin. Ross, S., Westerfield, R. and Jordan, B. (2000). Fundamentals of corporate finance. Boston: Irwin/McGraw-Hill. Ross, S., Westerfield, R. and Jordan, B. (2007). Essentials of corporate finance. Boston: McGraw-Hill/Irwin. Smart, S., Megginson, W. and Gitman, L. (2004). Corporate finance. Mason, Ohio: Thomson/South-Western. Strachman, D. (2012). The fundamentals of hedge fund management. Hoboken, N.J.: John Wiley Sons, Inc. Tracy, B. (2014). Management. New York: AMACOM.

Pride The Root of all Sins free essay sample

Pride is the root of all sins because it blinds our understanding of the truth, and leads to self-delusion. From there, it spreads like a cancer, and we rationalize our sinful behaviors, making excuses We become immersed in amor sui or self-love, and and turn away from God. God hates pride. come all other sins, which in turn lead to evil. Only after he riginal sin defined the unconverted Augustine and humility defined the Christian one. When Augustine was only able to find God when he gave p his pride. Confessions is essentially an autobiography detailing Augustines road to Christianity. So, since pride defines Augustine before Christianity, and humility defines him once he converts, they are clearly the two major themes in the book. When Augustine was finally able to surrender is pride and begin to find humiity he was able to accept God. A majority of the actions that drove Augustine away from God rooted from his excessive pride. We will write a custom essay sample on Pride: The Root of all Sins or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lust, overconfidence, refusal to be accountable. For nearly half of his life, pride drove Augustine away from Christianity, had to replace it with humility to Join God in the Kingdom of Heaven. Human nature. Pride is thePride is the root of all sins because it blinds our understanding of the truth, and tnePride is the root ot all sins because i t blinds our understanding ot the truth, and with humility to Join God in the Kingdom of Heaven. Human nature. Pride is the